Aelfie has always marched to the beat of her own rebel heart. The Brooklyn textile designer has been turning out pattern-happy rugs and funky home accessories since 2012.  

Her fresh approach to design is informed by youth culture, tribal textiles, internet art and high fashion.  Aelfie believes the home should be a happy place filled with happy designs.  Aelfie's designs have been featured in a wide array of home decor and shelter magazines, including Apartment Therapy, Lonny, Domino, Elle Decor, dwell, Vogue, Design Sponge, New York Magazine.  

Aelfie was founded by Aelfie Oudghiri. Before launching Aelfie, she worked in fashion, drummed in punk bands, dropped out of medical school in Budapest, lived in Casablanca, Morocco and earned a degree in Religion from Columbia University. She now resides in Brooklyn with her husband, daughter and cat, The Shah.